Case Study: V Foundation achieves 10x year-over-year in-arena fundraising growth with GoFundMe Pro

V Foundation for Cancer Research raised 10x year over year with the support of GoFundMe’s live fundraising tools

The V Foundation, a non-profit dedicated to cancer research, sought to evolve its digital and in-venue fundraising to boost donor volume and acquire new recurring gifts during its flagship V Week campaign. Their challenge was to exceed fundraising goals by moving beyond traditional methods.

To address this, GoFundMe implemented its GoFundMe Pro tools, including customized Campaign Studio donation pages, QR codes, and live fundraising tools for an in-arena activation. The solution created a streamlined, mobile-optimized path for donations. As a result, the V Foundation raised 10x more year-over-year in in-arena revenue alone, with the overall campaign seeing a 43% growth in donation volume and a 25% increase in recurring gift acquisitions.

V Foundation

Marissa Guy

Executive Director of Direct Marketing