Case Study: Multiple Myeloma Research Foundation boosts walk/run fundraising with GoFundMe Pro

Walk/Run fundraisers raise 4x more on MMRF’s mobile app

The Multiple Myeloma Research Foundation (MMRF) needed to better manage its numerous events and empower participants to become fundraisers. To address this challenge, they partnered with the vendor GoFundMe Pro and utilized its fundraising events tool to simplify registration and enable supporters to easily create individual peer-to-peer fundraising pages.

The solution integrated GoFundMe Pro’s platform with a white-labeled mobile app developed by Nuclavis, allowing fundraisers to manage their campaigns and receive donations on the go. This approach from GoFundMe Pro yielded significant results: 46% of Walk/Run participants became fundraisers, a rate 13% higher than the industry standard. Most impressively, fundraisers who used the mobile app raised four times more money than those who did not.

Multiple Myeloma Research Foundation

Marianne Andrews

Senior Director, Events & Partnerships