Case Study: Austin Pets Alive! achieves 10% more donors on Giving Tuesday with GoFundMe Pro Studio

Austin Pets Alive! brought in 10% more donors YoY on Giving Tuesday with Studio

The nonprofit Austin Pets Alive! sought to create a more compelling Giving Tuesday campaign to increase donations and support its mission of saving animals. Their challenge was to further customize their fundraising efforts to optimize donor engagement and conversion. To achieve this, they turned to the vendor GoFundMe Pro and its Studio donation website builder.

GoFundMe Pro’s solution empowered the team to build an optimized campaign using Studio’s drag-and-drop functionality and design flexibility. They implemented Intelligent Ask Amounts, an above-the-fold donation form, and a secondary call to action for recurring gifts on the Thank You page. This strategy resulted in Austin Pets Alive! raising $155,000 on Giving Tuesday alone, bringing in 10% more unique donors year-over-year and achieving an average gift amount 50% higher than their overall average.

Austin Pets Alive!

Li Martinez

Senior Philanthropy Communications Specialist