Case Study: The Salvation Army achieves a 46% increase in completed donations with GoFundMe Pro Campaign Studio

The Salvation Army sees a 46% increase in completed donations with Campaign Studio

The Salvation Army sought to optimize its online donation pages to improve load speeds and the overall donor checkout experience. To validate their decision, they partnered with vendor GoFundMe Pro to conduct a data-backed A/B test using its Campaign Studio product before transitioning all of their fundraising pages.

GoFundMe Pro's solution, Campaign Studio, proved to be significantly more effective. The A/B test results showed that the Studio pages delivered a 46% higher overall donation completion rate and faster page load speeds. Based on this measurable success, The Salvation Army proceeded to convert all of its standard donation pages to GoFundMe Pro's Studio platform ahead of its critical holiday giving season.

The Salvation Army

Andrew Dobney

Director of Digital Strategy