Case Study: National Civil Rights Museum increases average gift size with GoFundMe Pro

National Civil Rights Museum increased average gift size by 62% year over year with Intelligent Ask Amounts

The National Civil Rights Museum, a customer of GoFundMe Pro, needed to capture donor attention and increase donations during the busiest part of the year, including GivingTuesday and the year-end giving season.

Using GoFundMe Pro's platform, the museum implemented Intelligent Ask Amounts, a feature that predicts optimal donation levels. This solution, combined with impact tiles and a matching gift, helped increase their total December gifts by 23%. Most impressively, GoFundMe Pro's tools helped the museum achieve a 62% year-over-year increase in average gift size on December 31st.

National Civil Rights Museum

Andrew Mathewes

Senior Director, Development