Case Study: Rocky Mountain Public Media raises 30% more at a signature event with GoFundMe Pro

Rocky Mountain Public Media raised 30% more at a signature fundraising event

Rocky Mountain Public Media sought to modernize and improve its signature fundraising event, Live at the Vineyards, for its jazz station KUVO JAZZ. The challenge was to move away from tedious manual processes like spreadsheets for tracking attendance and auction bids to enhance the attendee experience and ultimately raise more funds. They turned to the vendor GoFundMe Pro and its Live Events service for a solution.

Using GoFundMe Pro's Live Events platform, the organization implemented mobile check-in, digital silent auctions with QR codes, and text messaging for attendee engagement. With strategic guidance from the GoFundMe Pro team, the event was fully optimized. The results were significant: ticket sales raised over $100,000, a 30% increase from the previous year, and revenue from the silent auction grew by 150% year over year.

Rocky Mountain Public Media

Tyler Donovan

Friends Engagement Director