Case Study: Direct Relief achieves 35%+ conversion rate with GoFundMe Pro

Direct Relief tops 35% conversion rate by prioritizing donors and data

The customer, Direct Relief, a humanitarian organization, faced challenges with outdated fundraising software that drained resources and lacked the necessary features to prioritize donor intent and experience. They turned to the vendor, GoFundMe Pro, seeking a solution for their peer-to-peer activities and main donation page that could offer better customization and modern capabilities like mobile wallets.

GoFundMe Pro, alongside its partner Media Cause, implemented a data-driven solution for Direct Relief, integrating Google Analytics tracking and cookie consent banners for deeper donor insight. This new setup, combined with GoFundMe Pro's native reporting, allowed the organization to optimize its campaigns and honor donor data preferences. The results were significant, with Direct Relief achieving a conversion rate of over 35%, twice the industry benchmark, and raising $5.8 million on the platform within the first seven months.

Direct Relief

Heather Bennett

Vice President, Community Engagement