Case Study: Alight brings in 660 new recurring donors with GoFundMe Pro

Alight’s canvassing initiative brings in 660 new recurring donors with GoFundMe Pro

The customer, Alight, a nonprofit working with displaced communities, sought to grow its base of recurring donors, which are significantly more valuable than one-time givers. Their challenge was to encourage philanthropic passersby in major Midwest cities to sign up for their Changemakers recurring giving program. They partnered with the vendor GoFundMe Pro to utilize its recurring giving functionality.

The solution implemented by GoFundMe Pro, integrated via API with a canvassing platform, allowed on-the-ground teams to quickly process new recurring donations on tablets. This initiative, powered by GoFundMe Pro, was a massive success, acquiring 660 new recurring donors in just two months—far exceeding initial goals. This represented a 60% increase in their recurring donor base and raised $53,000, creating a lasting impact.

Alight

Chris Kindler

Director of Annual Fund