Case Study: The Greater Boston Food Bank increases Giving Tuesday revenue with GoFundMe Pro

How The Greater Boston Food Bank increased Giving Tuesday revenue by 28% year-over-year

The Greater Boston Food Bank (GBFB) sought to differentiate its Giving Tuesday appeal to engage donors during the busiest philanthropic period of the year. Their challenge was that a basic donation message was no longer enough to stand out. They partnered with GoFundMe Pro to adopt a more data-driven campaign strategy.

GoFundMe Pro's solution involved using its Campaign Studio for richer storytelling and implementing best practices for an optimized donation experience. By closely monitoring donor behavior and making data-driven pivots, GBFB achieved a 28% increase in day-of revenue, an 11% increase in average gift size, and a 15% increase in gifts. Over 80% of individuals who entered the checkout flow completed their transaction, demonstrating the effectiveness of the GoFundMe Pro platform.

The Greater Boston Food Bank (GBFB)

Mekea Harvey

Director of Marketing