Case Study: Atlanta Habitat for Humanity boosts Giving Tuesday fundraising with GoFundMe Pro

Atlanta Habitat saw an average donation of $670 on Giving Tuesday

Atlanta Habitat for Humanity utilized GoFundMe Pro to inspire donors and connect them to their mission during the key year-end fundraising period, particularly on Giving Tuesday. Their challenge was to create an effective campaign for this opportune time.

The solution was implemented using GoFundMe Pro’s crowdfunding tools, which facilitated impactful storytelling and easy donations. As a result, in 2022 the organization raised $110,000 on Giving Tuesday, surpassing its goal by $10,000. The campaign received donations from 164 supporters with a notably high average donation size of $670. GoFundMe Pro also provided source code tracking to help optimize future campaigns.

Atlanta Habitat for Humanity

Drew McGuffin

Development Systems and Relations Director