Case Study: To Write Love on Her Arms empowers next-generation donors with GoFundMe Pro

To Write Love On Her Arms empowers the next generation of donors with GoFundMe Pro’s fundraising

The nonprofit organization To Write Love on Her Arms (TWLOHA) faced the challenge of creating a donation experience that would resonate with younger generations of donors and connect them to its mental health mission. Their goal was to effectively engage with Gen Z and Millennial supporters online.

TWLOHA implemented GoFundMe Pro's fundraising tools to manage multiple campaign types and allow young donors to give how they prefer. The solution included tailored recurring giving options and robust peer-to-peer fundraising tools, including Facebook integration. This approach empowered their highly engaged online community to become financial supporters and fundraisers. As a result, almost one-third of their Gen Z supporters make recurring donations, and over 60% of their online donation volume now comes from peer-to-peer fundraising through GoFundMe Pro.

To Write Love on Her Arms

Kathryn Baccash

Head of Communications and Digital Marketing