Case Study: V Foundation boosts V Week conversion rates with GoFundMe Pro

Embedded donation forms help the V Foundation raise $1.6M during V Week

The V Foundation, a cancer research charity, needed to streamline its online donation process to create a seamless and enjoyable experience for supporters, particularly during its high-traffic V Week fundraising initiative. They partnered with GoFundMe Pro, seeking a fundraising software with strong customization capabilities to address this challenge.

Using GoFundMe Pro’s embedded donation forms, the V Foundation significantly streamlined the donation experience across all devices, which was critical as most traffic came from mobile phones. This solution from GoFundMe Pro led to a 13% year-over-year increase in their conversion rate during V Week, successfully enhancing the donor experience while helping to raise $1.6 million.

V Foundation

Marissa Guy

Executive Director of Direct Marketing