Case Study: City of Refuge boosts donor engagement and raises over $45,000 with GoFundMe Pro Giving Cart

Over a quarter of donors gave multiple gifts to City of Refuge’s back-to-school campaign

City of Refuge, an Atlanta-based nonprofit helping families transition out of crisis, sought to better connect donors with the tangible impact of their gifts and provide more ways to support their mission. The challenge was to move beyond traditional fundraising and inspire greater generosity.

Using GoFundMe Pro's Giving Cart solution, the organization allowed donors to add multiple, specific gifts—like school supplies or programming—in a single, familiar checkout process. This approach, promoted through an omnichannel campaign, was a huge success. GoFundMe Pro helped City of Refuge raise over $45,000 in one month, with a significant 26% of donations containing multiple gifts, directly providing 300 students with backpacks and shoes.

City of Refuge

Edward Phillips

VP of Development