Case Study: Direct Relief boosts emergency fundraising speed and insights with GoFundMe Pro

Direct Relief partners closely with GoFundMe Pro to boost their fundraising strategies and raise more, faster

Direct Relief, a humanitarian organization focused on improving health and lives during emergencies and poverty, needed to quickly accept donations to provide urgent aid. Their challenge was to rapidly mobilize support and raise funds the moment a crisis occurred. They partnered with the fundraising platform GoFundMe Pro to address this need.

The solution implemented by GoFundMe Pro allowed Direct Relief to create new campaigns or add program designations to their main donation page in minutes. This enabled donors to choose exactly where their funds were directed. The platform's multiple payment options, including digital wallets which account for almost 25% of their donation volume, led to a faster checkout process and lower abandonment. GoFundMe Pro also provided deep insights through transaction reports and strategic partnership, helping Direct Relief optimize their fundraising strategies and achieve greater results.

Direct Relief

Steve Lange

Director of Web