Case Study: Feeding San Diego achieves 44% conversion with GoFundMe Pro embedded donation forms

Feeding San Diego’s embedded donation forms top 44% conversion

Feeding San Diego, a hunger-relief and food rescue nonprofit, partnered with GoFundMe Pro to address the challenge of making its website donation process easy and effective while keeping its mission front and center. The organization needed a streamlined way to capture donors who were reached through its extensive omni-channel awareness campaigns.

The solution implemented by GoFundMe Pro was its embedded donation forms, which created a succinct and visually cohesive donation experience directly on the nonprofit's website without redirecting users. This feature was a game-changer, with one specific landing page performing so well that all paid digital ads were directed to it. These embedded forms achieved a top conversion rate of 44%, and the team plans to double down on their use of GoFundMe Pro to further fund their mission of providing meals.

Feeding San Diego

Carly Matsumoto

Senior Digital Marketing Manager