Case Study: HOPE Atlanta saves time and boosts donor retention with GoFundMe Pro

GoFundMe Pro’s Salesforce integration saves time and opens doors for HOPE Atlanta

HOPE Atlanta, an organization working to end homelessness and hunger in Georgia, needed a simple and scalable solution to reduce the time-consuming manual data entry required by its fundraising efforts. The nonprofit turned to GoFundMe Pro, specifically seeking its Salesforce integration, to help optimize its data and identify high-value donors more efficiently.

The GoFundMe Pro Salesforce integration automated data processing, providing the team with clean, real-time donor insights. This allowed HOPE Atlanta to send personalized communications and run targeted campaigns, such as an email series to convert volunteers into donors. The solution saved the team hours per day on administrative tasks and contributed to a 5.5% year-over-year increase in individual donor retention rates, freeing up resources to strengthen donor relationships.

HOPE Atlanta

Katherine Welker

Development Director