Case Study: Parent Project Muscular Dystrophy achieves 45% year-over-year revenue growth with GoFundMe Pro

45% YoY revenue growth for Parent Project Muscular Dystrophy’s year-end campaign

Parent Project Muscular Dystrophy (PPMD) needed to execute a resonant year-end campaign to drive donations after their previous fundraising software was being sunsetted. Their challenge was to find a new and more capable platform that could support their diverse initiatives and integrate with Salesforce. This led them to choose GoFundMe Pro for its comprehensive fundraising tools.

With the support of GoFundMe Pro and its partner Big Duck, PPMD launched the "Stronger With Every Beat" campaign. They utilized GoFundMe Pro's source codes to streamline tracking across multiple channels with just three donation pages. The campaign far exceeded its $500,000 goal, raising nearly $900,000 from 609 donors, achieving a 45% year-over-year revenue growth.

Parent Project Muscular Dystrophy

Erin Dresnick

Director of Development