Case Study: YMCA of San Diego County unlocks $8.4M in community fundraising with GoFundMe Pro

YMCA of San Diego County activates true community fundraising and unlocks $8.4M

The YMCA of San Diego County sought to activate its unique community across fourteen locations for its Annual Campaign while maintaining brand integrity and reducing administrative burdens associated with tracking pledges. They partnered with the vendor GoFundMe Pro to move beyond traditional peer-to-peer fundraising.

Using GoFundMe Pro, the YMCA empowered its advocates to set up personalized fundraising pages, allowing donors to support specific local programs. The platform's templating functionality enabled the efficient creation of individual campaigns for each branch. This community-powered approach, facilitated by GoFundMe Pro, resulted in the organization raising over $8.4 million, an 11% increase from the previous year, while significantly saving staff time on administrative tasks.

YMCA of San Diego County

Courtney Cordero

Vice President of Development