Case Study: Capital Area Food Bank boosts donor covered fees and conversions with GoFundMe Pro

How Capital Area Food Bank increased donor covered fees and conversion rates

The Capital Area Food Bank, a major food bank supporting the Washington D.C. region, faced the challenge of rising food costs and increased demand for its services. Their goal was to connect with donors on a human level to inspire greater giving. To address this, they utilized the GoFundMe Pro platform and its donation page features to test new fundraising strategies.

GoFundMe Pro's solution enabled the food bank to run targeted A/B tests on their donation forms. The key change was increasing the suggested donor-covered processing fee from 3% to 13% to help offset inflation. This small but strategic tweak, tested via email campaigns and on their homepage, resulted in a higher conversion rate and a larger average gift size, allowing the organization to provide more meals with each donation.

Capital Area Food Bank

Mary Beth Healy

Chief Revenue and Marketing Officer