Case Study: City of Hope boosts Walk for Hope fundraising with GoFundMe Pro

Walk for Hope fundraisers raised 145% more with City of Hope’s mobile app

City of Hope, a nonprofit medical center, sought to empower participants in its annual Walk for Hope events to become more active fundraisers. Their challenge was to provide simple, accessible tools that would allow participants to easily engage their personal networks for donations, especially as the event expanded to multiple locations. They partnered with the vendor GoFundMe Pro, leveraging its fundraising events platform and APIs to meet this need.

The solution involved integrating GoFundMe Pro with a custom mobile app developed by Nuclavis. This allowed participants to manage their fundraising pages, track progress, and solicit donations via text and social media directly from their phones. As a result, fundraisers who used the mobile app raised 145% more than those who did not. In total, the 2024 events raised over $1.8 million through GoFundMe Pro, demonstrating the significant impact of the vendor's mobile-first tools.

City of Hope

Robyn Mendez

Associate Vice President, National Signature Events