Case Study: Joni and Friends achieves 34% year-over-year Giving Tuesday growth with GoFundMe Pro Campaign Studio

Joni and Friends grew 34% year over year on Giving Tuesday with Campaign Studio

The nonprofit organization Joni and Friends sought to create a special year-end giving opportunity, specifically for Giving Tuesday, and needed an agile way to build and customize a high-impact campaign without relying on developer support. They turned to the vendor GoFundMe Pro and utilized its Campaign Studio product to address this challenge.

Using GoFundMe Pro's Campaign Studio, Joni and Friends implemented a custom-branded campaign with a powerful story and a donation-matched offer. The solution featured a streamlined checkout process and a mobile-optimized design. This approach led to significant success, with their 2025 Giving Tuesday campaign raising 72% above its goal and achieving a 34% year-over-year growth in dollars raised.

Joni and Friends

Amy Hurtado

Vice President, Marketing & Engagement