Case Study: Kesem boosts donations and matching gifts with GoFundMe Pro

Kesem streamlined its giving process with embedded donation forms

Kesem, an organization that supports children impacted by a parent's cancer, faced the challenge of optimizing website conversions and streamlining its donation process. They partnered with vendor GoFundMe Pro to find a more efficient solution.

GoFundMe Pro implemented embedded donation forms on Kesem's website, enabling supporters to donate without leaving the site. This solution, integrated with Double the Donation for gift matching, resulted in a conversion rate twice the industry standard. From Giving Tuesday to year-end, Kesem saw a $214,000 increase in donations compared to the same period the previous year, significantly boosting their revenue and impact.

Kesem

Bree Turner

Senior Manager of Team Kesem and Development Operations