Case Study: Food Bank For New York City achieves 52% retention with GoFundMe Pro

Food Bank For NYC prioritizes storytelling to achieve a 52% retention rate

Food Bank For New York City, a hunger-relief organization, needed to maintain the growth in donor acquisition it experienced during the pandemic and improve its donor retention. To meet this challenge, Food Bank For NYC turned to GoFundMe Pro's fundraising tools.

Using GoFundMe Pro's peer-to-peer fundraising platform, particularly for its community-driven "5 Borough Challenge," combined with a multi-channel PR and advertising strategy, the organization increased brand visibility. This powerful storytelling approach, linked with easy-to-use GoFundMe Pro donation forms, resulted in a 54% overall conversion rate, which is three times the industry standard, and helped achieve an impressive 52% donor retention rate.

Food Bank For New York City

David Jones

Vice President for Fundraising Operations