Case Study: Union for Reform Judaism boosts peer-to-peer participation by 733% with GoFundMe Pro

How Union for Reform Judaism’s annual Giving Day grew peer-to-peer participation by 733% year over year

The Union for Reform Judaism sought to grow participation and giving for its annual Camp Giving Day. Their previous peer-to-peer fundraising platform had limitations in gift processing, creating a challenge for running a large-scale, multi-camp competition. They turned to the vendor GoFundMe Pro for a more reliable peer-to-peer fundraising solution.

Using GoFundMe Pro's platform, URJ facilitated a camp-based Giving Day that turned passionate alumni and families into fundraisers. The solution provided the necessary infrastructure for the event and enabled strategies like friendly competition. The results were significant, with a 733% increase in active fundraising pages and an 805% increase in new contacts. These efforts, powered by GoFundMe Pro, translated into meaningful impact by funding camp scholarships and facility enhancements.

Union for Reform Judaism

Gabi Kirsch

Director of Grassroots Fundraising