Case Study: Khan Academy boosts donations and donor retention with GoFundMe Pro Studio

Studio raises more for Khan Academy per A/B test results

Khan Academy needed to make a data-backed decision to justify upgrading its online fundraising platform. The organization wanted to move to GoFundMe Pro's new Studio campaign builder but first conducted an A/B test to compare its performance against their standard donation page, focusing on key metrics like revenue, conversion, and donor retention.

The A/B test implemented by GoFundMe Pro revealed that the Studio donation page was more effective. It delivered a better donor experience with a clearer layout, which led to increased conversion rates and more total revenue. Most notably, the Studio page achieved an 8% higher monthly donor retention rate after the second month. Based on these results, Khan Academy is confidently moving its highest-traffic campaigns to GoFundMe Pro's Studio.

Khan Academy

Lizzie Rock

Senior Manager, Community Giving