Case Study: Atlas Free achieves a 43% conversion rate with GoFundMe Pro

Atlas Free enjoys a 43% conversion rate by combining storytelling and streamlined giving

Atlas Free, a nonprofit fighting sex trafficking and exploitation, faced the challenge of nurturing its supporter base and strengthening donor connections while undergoing a full rebrand. They turned to GoFundMe Pro's comprehensive fundraising solution to help maintain a seamless experience for their supporters throughout this transition.

Using GoFundMe Pro's tools like domain masking, campaign templating, and embedded donation forms, Atlas Free efficiently updated its campaigns and streamlined the giving process. This solution led to a remarkable 43% conversion rate and a 151% increase in the retention of its monthly supporters since 2021, significantly expanding the organization's impact.

Atlas Free

Jake Fankhauser

CRM and Experience Manager