Case Study: Atlanta Humane Society exceeds Day of Giving goals with GoFundMe Pro

Atlanta Humane Society exceeds day of giving goals with the help of GoFundMe Pro’s Salesforce integration

The Atlanta Humane Society faced a challenge with isolated donor data across incompatible systems, which made segmentation and personalizing communications difficult. They selected GoFundMe Pro for its robust Salesforce integration to create a clearer, unified view of their donor information.

By implementing GoFundMe Pro's platform and working with a partner for data migration, the organization seamlessly synced its information. This solution enabled effective segmentation and personalized donor outreach, which helped Atlanta Humane Society exceed its annual Day of Giving goal by over $100,000.

Atlanta Humane Society

Lauren Shoff

Digital Fundraising and Marketing Manager