Case Study: Tunnel to Towers Foundation grows recurring donations with GoFundMe Pro

Tunnel to Towers’ recurring gifts make up a majority of online donations

The Tunnel to Towers Foundation sought to scale its online fundraising, particularly its recurring donor program, by implementing a multi-channel marketing strategy to drive traffic. The challenge was to find a partner to help deepen donor engagement and create a predictable revenue source. They turned to the vendor GoFundMe Pro for its recurring donation functionality.

GoFundMe Pro provided the solution with its recurring giving tools and source code tracking, which allowed the foundation to measure campaign effectiveness and personalize donor communications. This enabled the Tunnel to Towers Foundation to add thousands of new recurring donors each month. The data-driven approach informed their marketing strategy and helped them set ambitious goals to double their donor base within five years.

Tunnel to Towers Foundation

Larry Olson

Senior Vice President of Marketing and Communications