Case Study: University of Nebraska Foundation boosts gifts by 28% with GoFundMe Pro

University of Nebraska Foundation’s annual campaign sees a 28% increase in gifts with GoFundMe Pro’s tools

The University of Nebraska Foundation faced the challenge of managing a complex annual fundraising campaign across its four university campuses. They needed a better tool to facilitate extensive internal collaboration and improve the donor experience for initiatives like their annual sock campaigns. They implemented GoFundMe Pro's Campaign Studio to address these needs.

Using GoFundMe Pro's Campaign Studio provided design flexibility and a streamlined donor experience, which included a program designation drop-down for donors. This solution led to a 28% increase in gifts and a 13% increase in year-over-year fundraising for their campaigns. The foundation also began testing GoFundMe Pro's AI-powered Intelligent Ask Amounts to continue optimizing its results.

University of Nebraska Foundation

Derek Dillon

Director of Digital Marketing