Case Study: Children’s Cancer Research Fund boosts Giving Tuesday donation volume by 76% with GoFundMe Pro

Children’s Cancer Research Fund increased donation volume on Giving Tuesday by 76% year-over-year with GoFundMe Pro

The Children’s Cancer Research Fund aimed to elevate its Giving Tuesday initiative beyond a standard year-end effort and maximize donor engagement across multiple channels. Their challenge was to create a more urgent and compelling campaign to boost both donation volume and recurring gifts. They turned to the vendor GoFundMe Pro to utilize its Campaign Studio product to address this.

Using GoFundMe Pro's Campaign Studio, the organization created a highly branded and unified campaign. The solution included customized elements like a progress bar and embedded video to foster urgency and connection. By leveraging the platform’s Intelligent Ask Amounts and analytics for tracking, GoFundMe Pro helped the Children’s Cancer Research Fund achieve a 76% year-over-year increase in donation volume and more than double its acquisition of recurring gifts.

Children’s Cancer Research Fund

Katie Arcand

Marketing Cloud Manager