Case Study: Breastcancer.org increases median gift size by 10% with GoFundMe Pro Studio

Breastcancer.org increased its median gift size by 10% with Studio

Breastcancer.org, a mission-driven organization providing breast health and breast cancer information, faced the challenge of creating a compelling campaign for Breast Cancer Awareness Month that would emotionally resonate with supporters and increase giving. Their median gift size had plateaued, and they sought a solution from their vendor, GoFundMe Pro, utilizing its Studio donation website builder.

Using GoFundMe Pro's Studio, the team built a visually appealing campaign with embedded donation forms and impact tiles. The solution included intelligent ask amounts and donor-covered fees. This resulted in a successful campaign that raised over $58,000, which was doubled by a match. Most notably, GoFundMe Pro helped them achieve an 18% increase in average gift size and a 10% lift in median gift size year over year.

Breastcancer.org

Lauren Hughes

Director of Development