Case Study: Animal Rescue League of Berks County boosts Valentine’s fundraising with GoFundMe Pro

Animal Rescue League of Berks County raised 82% more YoY for its annual Valentine’s campaign

The Animal Rescue League of Berks County, an organization dedicated to animal welfare, faced the challenge of increasing donations for its annual Smooches for Pooches Valentine's campaign during a traditionally slow fundraising period. They sought to move beyond traditional peer-to-peer fundraising to create a more engaging donor experience with their limited internal resources.

Using GoFundMe Pro's Studio product, the organization built a visually appealing and mobile-friendly campaign page with drag-and-drop ease. This solution from GoFundMe Pro allowed them to seamlessly integrate custom graphics and offer fun donation options. The results were significant, with the campaign raising 82% more year-over-year, seeing a 61% increase in donors, and acquiring 89 new supporters.

Animal Rescue League of Berks County

Stacey Cole

Chief Development Officer