Case Study: National Alliance on Mental Illness achieves 52% YoY gift growth with GoFundMe Pro

NAMI’s paid search and social ads bring in a 52% increase in gifts YoY

The National Alliance on Mental Illness (NAMI) sought to increase brand awareness and acquire new supporters to advance its mission. A key challenge was streamlining the donor experience to reduce confusion and process-related questions, which led them to the vendor GoFundMe Pro for its donation platform.

GoFundMe Pro provided a streamlined donation experience and integrated payment options. Partnering with GoFundMe Pro and Revunami on digital marketing, NAMI implemented paid search and social ads, which resulted in a 52% year-over-year increase in gifts. This effort also led to a 15.6% increase in online revenue through GoFundMe Pro and brought in 355 new sustainable donors, significantly expanding their supporter base.

National Alliance on Mental Illness

Kelly Pavelich

Senior Donor Communications Manager