Case Study: Feed My Starving Children achieves 3x industry-standard conversion rates with GoFundMe Pro

Feed My Starving Children sees 3x industry standard conversion rate with GoFundMe Pro

Feed My Starving Children, a nonprofit fighting malnutrition, needed to deliver an authentic and compelling story to connect donors to its mission. They partnered with vendor GoFundMe Pro and leveraged its comprehensive fundraising suite to transform their critical issues into tangible stories that would inspire a connection with the cause.

The solution utilized GoFundMe Pro’s embedded donation forms and peer-to-peer tools to create a seamless donor experience grounded in storytelling. This implementation produced significant results, including a 43% conversion rate, which is nearly three times the industry average. In the past year, the vendor's tools helped Feed My Starving Children raise $15.4 million.

Feed My Starving Children

Tim Krueger

Digital Marketing & Analytics Manager