Case Study: Stand Up To Cancer boosts donor acquisition and revenue with GoFundMe Pro

Stand Up To Cancer brings in thousands of donations from participating in GoFundMe’s experiments

Stand Up To Cancer faced the challenge of extending the bandwidth of its smaller team and maximizing its digital fundraising reach. The organization partnered with GoFundMe Pro to leverage its platform for innovative donor acquisition.

GoFundMe Pro implemented a checkout experiment, prompting donors to cancer-related fundraisers to make an optional additional donation to Stand Up To Cancer. This solution generated impressive results for the vendor, including a 52% increase in daily donations and $21,000 raised within the first two months with zero acquisition costs. Critically, 41% of the new donors provided marketing consent, creating valuable long-term donor relationships.

Stand Up To Cancer

Martin Quessenberry

SVP of Digital Transformation and Innovation