Case Study: Solenis achieves triple engagement in mining with Godfrey

Solenis triples engagement in 13 weeks with Godfrey

Solenis, a manufacturer of specialty chemicals for water-intensive industries, faced the challenge of breaking into the close-knit mining market to gain brand recognition and trust. The vendor, Godfrey, was engaged to develop a marketing program to position Solenis as a thought leader and nurture key relationships.

Godfrey built a targeted solution that included creating mining-specific landing pages for content like white papers and videos, which was promoted through account-based media and LinkedIn campaigns. The results were a significant market breakthrough, with the program tripling post-optimization engagement rates from their benchmarks. The campaign generated 1,673 clicks, 116 video views, and 180 PDF downloads.

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