Case Study: Solenis drives sustainable food and beverage leads with Godfrey

Solenis generates 74 leads in 2 months with Godfrey

Solenis, a global producer of specialty chemicals, faced the challenge of building visibility and generating leads in the food and beverage industry after an acquisition. Their goal was to promote their sustainable TopScreen™ barrier coating technology to two new audiences: paper converters who needed technical content and brand managers who were focused on meeting sustainability goals. Godfrey conducted research to understand these distinct audience needs.

Godfrey developed a tailored digital campaign for Solenis that included targeted programmatic ads, paid social media, PPC advertising, and new content assets like an infographic and landing page. They also provided PR support to secure earned media placements. The campaign significantly outperformed industry averages, generating over 6,500 website sessions and a strong stream of marketing qualified leads. Based on this success, which included over 100 infographic downloads and 138 expert inquiries, Solenis renewed the campaign through their 2022 fiscal year.

Solenis