Case Study: Solenis achieves scalable post-merger digital growth with Godfrey

Solenis boosts monthly page views 250% with Godfrey

Solenis, a global leader in water treatment and process solutions, faced a complex digital challenge following its $4.6 billion acquisition of Diversey Holdings, Ltd. The merger created a fragmented digital ecosystem with over 100 websites, significant technical debt, and the need to unify two distinct brands and their global compliance standards. Solenis partnered with vendor Godfrey to manage this large-scale web integration and consolidation on their Optimizely CMS platform.

Godfrey implemented a strategic digital transformation, consolidating over 100 sites into a single solenis.com. The solution included a streamlined language-based architecture, AI-powered content migration tools, and a unified compliance framework. The results were significant, with monthly page views increasing by 250% to 400,000, the website expanding from 6 to 18 languages, and achieving a 96 Google Lighthouse performance score. Godfrey successfully rebranded and migrated 8,177 web pages, ensuring a seamless user transition with 13,621 redirects.

Solenis