Case Study: Solenis drives post-merger brand success with Godfrey

Solenis boosts monthly page views 250% with Godfrey

Godfrey partnered with Solenis, a global leader in sustainable water treatment solutions, following its $4.6 billion acquisition of Diversey. The challenge was to unify the two brands, bridge internal cultures, and craft a new global narrative rooted in sustainability, all while operationalizing the refreshed brand across all communications and digital touchpoints.

Godfrey developed a comprehensive strategy and messaging framework, creating a new logo and refreshed brand identity. They executed an extensive website redesign and migration, consolidating numerous sites and assets. The results were significant, with the new website achieving a 96 Google Lighthouse performance score and generating a 250% increase in monthly page views, amounting to an additional 400,000 views per month.

Solenis