Case Study: SKF strengthens core product sales with Godfrey

SKF drives 17,507 clicks with Godfrey

SKF, a global leader in the bearing market, faced increasing competition and wanted to boost brand preference and market share for three of its core bearing products. The company turned to the vendor Godfrey to create a cohesive, integrated campaign to address this challenge.

Godfrey developed a data-focused campaign that highlighted performance gains and customer results to show potential clients that choosing SKF was a simple equation. The solution included targeted landing pages, paid media, a social program, and a lead generation incentive. This program generated high-quality leads for SKF, resulting in over 12,500 page sessions, 53 form submissions, and a channel conversion rate of 8%.

SKF