Case Study: Pixelle Specialty Solutions launches Omnilux with Godfrey

Pixelle Specialty Solutions drives above-average CTR and sells out swatch books with Godfrey

Pixelle Specialty Solutions, a large specialty paper manufacturer, needed a memorable brand and launch strategy for its new line of opaque papers to help it stand out from competitors and drive new leads. They partnered with the vendor Godfrey for a comprehensive solution that included branding, lead generation, and media planning.

Godfrey created the "Omnilux" product brand, including its logo and messaging, and produced a vibrant swatch book to showcase the paper's quality. To generate leads, Godfrey implemented a targeted ad campaign on LinkedIn and through programmatic buying, which offered the swatch book and directed users to a dedicated landing page. The campaign achieved click-through rates above the industry average, generating high-value leads and such high demand for the swatch book that Pixelle had to prepare a second print run.

Pixelle Specialty Solutions