Case Study: Peak-Ryzex achieves thought leadership with Godfrey's lean media relations program

Peak-Ryzex secures 6 bylined articles with Godfrey on a 20-hour monthly budget

Peak-Ryzex faced the challenge of expanding its thought leadership in the supply chain industry with a very limited budget, allowing for only 20 hours of work per month. They partnered with the vendor Godfrey to execute a proactive media relations program that aimed to maximize the value of each hour invested.

Godfrey implemented a solution focused on researching editorial opportunities and creating content, which included securing placements and developing feature-length articles. The results were significant, yielding six bylined thought leadership articles and four additional interview opportunities across various trade media outlets. This lean program, run on just 20 hours per month, demonstrated that Godfrey could deliver major brand awareness and authoritative positioning without a large budget.

Peak-Ryzex