Case Study: MLC builds a global growth brand with Godfrey

MLC drives 1.5 million programmatic ad impressions with Godfrey

MLC, a calcium lime products and solutions provider, faced the challenge of redefining its legacy brand to support international growth and recent acquisitions, including Singleton Birch. They turned to the vendor Godfrey for assistance with branding, strategy, and campaign planning to build a new forward-thinking identity.

Godfrey implemented a comprehensive solution, conducting research to develop a new brand strategy, visual identity, and a go-to-market launch plan. The results were significant, with a paid media campaign driving over 1.5 million programmatic ad impressions, a 33% video view rate on LinkedIn, and 545 conversions from paid search. This successfully positioned MLC as a world-class partner and bolstered its presence for future growth.

MLC