Case Study: MLC builds a forward-thinking global brand with Godfrey

MLC builds a new brand from the ground up with Godfrey after 100+ years

The customer, MLC (formerly Mississippi Lime Company), a high-calcium lime products provider, faced the challenge of creating a new forward-thinking brand focused on innovation and international growth while honoring its long history as a family-run business. They partnered with the vendor Godfrey to address this need.

Godfrey worked closely with MLC to build a new brand from the ground up. This involved extensive research and the development of an updated brand strategy, including new positioning, a go-to-market strategy, and creative execution with a new look, logo, and language. Godfrey also supported the launch with a brand video, PR outreach, and an ad campaign, successfully positioning MLC as innovative industry leaders and broadening their business horizons.

MLC