Case Study: Johnson Controls builds excitement for a new chiller launch with Godfrey

Johnson Controls launches YORK YZ with Godfrey through a 7-part teaser rollout

Johnson Controls, a worldwide leader in chiller technology, faced the challenge of building excitement for the launch of their new YORK YZ magnetic bearing centrifugal chiller without revealing the product itself beforehand. The vendor, Godfrey, was tasked with creating a campaign that maintained secrecy while generating significant interest.

Godfrey's solution involved a transforming landing page with teasers, an interactive 3D model, and an AI-powered "chiller chat" bot for engagement and lead generation. The unconventional strategy, which included blockbuster-style videos and a coordinated rollout, successfully created a highly creative and exciting launch for the B2B product, giving the revolutionary chiller a memorable coming-out celebration.

Johnson Controls