Case Study: Johnson Controls boosts trade show awareness with Godfrey PR

Johnson Controls earns 3 million impressions at AHR Expo with Godfrey

Johnson Controls' Global Products division faced the challenge of raising its profile and amplifying its innovations at the AHR Expo 2024, a key trade show for building professionals. To bolster its leadership, subject matter experts, and booth presence, the company enlisted the public relations and content creation services of its long-term agency partner, Godfrey.

Godfrey leveraged its industry expertise and strong editorial relationships to execute a comprehensive PR strategy. This included coordinating 29 interviews and podcasts, preparing executives, and pitching content to influencers. The solution was highly successful, securing over 40 media clips that generated more than 3 million potential impressions and significantly raising awareness for Johnson Controls.

Johnson Controls