Case Study: ICP Group achieves 9x ROAS with Godfrey's data-driven ad optimization

ICP Group boosts ROAS to 9x with Godfrey

Godfrey helped ICP Group, a specialty chemicals manufacturer, optimize advertising performance for its IdeaPaint brand. The challenge was to boost sales and improve return on ad spend in the U.S. and U.K. markets, while also adapting to the rapidly changing landscape caused by the COVID-19 pandemic.

The Godfrey team implemented an end-to-end optimization strategy using data and analytics. They developed new ad creative using predictive machine learning, refined retargeting tactics, cleaned up search keywords, and integrated Google Shopping. As a result, programmatic ad revenue more than doubled month-over-month at launch, and the campaign maintained an average 9x return on ad spend over six months, generating $230,000 in revenue despite market challenges.

ICP Group