Case Study: HVAC Solutions Client achieves authentic engagement and audience growth with Godfrey’s influencer tours

HVAC Solutions Client reaches 1.5M views with Godfrey influencer tours

Godfrey worked with an HVAC solutions client that sought to authentically engage with industry influencers to showcase its unique training and development center. The challenge was to coordinate this effort in a way that felt genuine and would effectively demonstrate the facility's innovation to a broader industry audience, requiring expert vetting and on-the-fly flexibility.

The solution implemented by Godfrey was an end-to-end influencer tour program. They selected two respected influencers, planned the entire visit, and managed all coordination and content capture. The results were outstanding, including a one-hour video with over 15K views and a multi-part series with an estimated 1.5 million views. Godfrey's work provided the client with a wealth of authentic, repurposeable content that drove new follower growth and increased engagement.