Case Study: a global HVAC solutions provider boosts AHR Expo engagement with Godfrey's influencer-driven PR strategy

Global HVAC Solutions Provider boosts AHR Expo reach to 4.9M with Godfrey

A global HVAC solutions provider sought to elevate its presence at the AHR Expo 2025 trade show by more effectively reaching contractor and decision-maker audiences. They partnered with the agency Godfrey, whose challenge was to tap into the rising impact of HVAC influencers through a modern public relations strategy.

Godfrey implemented a data-driven influencer engagement program, blending personalized outreach with strategic messaging support. This solution generated outstanding results, including an estimated reach of nearly 5 million impressions and 72 media placements. Year-over-year metrics showed dramatic increases, such as a 133% rise in podcasts and a 140% increase in event presentations, significantly amplifying the customer's brand and thought leadership.