Case Study: Emerson expands global thought leadership with Godfrey's PR and content program

Emerson expands global PR reach with Godfrey, driving 66 articles and 46 placements

Emerson, a global technology and engineering firm, sought to expand its worldwide thought leadership and highlight its Discrete Automation portfolio. The company turned to the vendor Godfrey for its technical expertise to develop content, including technical articles and case studies, to build upon the success of its North American public relations program globally.

Godfrey worked with Emerson to align campaigns with media targets, securing North American placements before repurposing the content for global audiences. This strategy resulted in the development of 66 technical articles, which achieved 46 North American publication placements with an audience reach of over 1.4 million. Godfrey also repurposed 13 of those articles for international placement, allowing Emerson to leverage the content across multiple global channels.

Emerson